I.
The creator first.
We sit on the creator’s side of the table. We negotiate the terms a creator would write themselves if they had the time and the leverage.
What we do for creators
We work for the creator.
We close brand collabs that pay fairly and design the personal brand around the work. Two lines. One house.
No. 01
Brand collabs
Per deal · by inquiry
We apply, negotiate, and close brand partnership deals. UGC packs, sponsored posts, ambassadorships. Terms the creator can live with.
How we negotiateNo. 02
Creator branding
Project-based · by inquiry
Websites, portfolios, media kits, social design, visual identity. The brand the creator already is, made visible and bookable.
How we designMost agencies work for the brand. The brand briefs them; they push the creator into a campaign and hand the creator a percentage at the end. L’AERIO is built the other way. We work for the creator.
II.
Every deal readable.
Rates, rights, usage, exclusivity. We translate the contract before the creator signs it. No fine-print landmines.
III.
Light enough to lift.
We say no to brands that do not fit. We choose the room before we walk in. The work moves only if the work is right.
From the Field Notes